Julia Schmitz

Market Research Consultant

It's not about the 'what', it's about the why. Deep understanding is the most valuable currency in our industry, but it's not always easy to get to.Understanding people's 'why's', their emotional drivers & barriers, their hopes & dreams, their worries and fears helps us create brands and products that actually make a difference. Brands that aren't just desired but loved.As a market research expert I empower brands and businesses to understand their customers' needs and help them create meaningful products, campaigns and communications that actually have an impact.You in? Let's conduct some research together!

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• Experience & Specialisations
• About Me
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Services

Research & Consulting

Remote researchDesign, Set-up, Moderation and Analysis

Co-creative consumer and expert workshopsTailormade reports and clear recommendations

>> In-person research & moderation on request
>> Full-service project management & execution on request

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Experience & Specialisations

Moderation of
150+ Focus Groups & 500+ In-depth Interviews
across different product & brand sectors such as FMCG & SMCG, medical / pharmaceutical, finance, etc.B2C & B2B target groups

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About Me

Since 2019 I have specialised in In-depth Psychological Market Research.Holding a Master's degree in Health & Social Psychology, I found my passion in gaining deeper understanding of human behaviour.
Today I help brands better understand, target and cater to their ideal client base through focussing on consumers' emotions, and identifying behavioural drivers and barriers.Speaking both English and German at Native level and having lived in Germany, New Zealand, Canada and the UK provides me with a unique advantage conducting Multi-National Studies comparing several markets directly with the necessary feel for cultural nuance.I love to travel and explore the world, including the paths and countries less travelled. As I live as a full-time digital nomad (almost) year round I specialise in Remote Research.

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